This project covers the implementation of Zoho One at Omnikin, in order to centralize, optimize and structure all of its operations related to contact, event, lead, marketing and sales follow-up management.
The main objective is to give Omnikin a single, consistent and scalable platform, able to support:
the company's growth
the spread and adoption of Kin-Ball among schools and organizations
efficient management of lead-generating events
Nuagix acts as the end-to-end deployment lead, from design to go-live, including guidance, training and support.
Omnikin is an internationally recognized company for its central role in the development, manufacturing and distribution of equipment related to Kin-Ball, a fast-growing collaborative sport, particularly in schools and institutions.
Beyond selling products, Omnikin pursues an educational and social mission :
👉 to promote the adoption of Kin-Ball as a tool for collective, inclusive and educational development.
Events (demonstrations, training sessions, school tours, institutional partnerships) are a strategic pillar of this mission. They enable:
awareness of Kin-Ball
lasting relationships with schools and organizations
long-term generation of qualified leads
The expansion of Kin-Ball is therefore directly aligned with Omnikin's success. To support this growth, Omnikin needs a solid, centralized and measurable technology infrastructure.
Before the project, Omnikin used several separate tools, including:
HubSpot (CRM / partial tracking)
Mailchimp (communications)
Unbounce (landing pages)
Zapier (automations)
Other satellite tools
Fragmented and sometimes duplicated data
Complex and fragile automations
Difficulty linking events → leads → follow-ups → results
Partial view of the full journey of school organizations
A lot of time spent on technical management rather than on the mission
This proliferation of tools hurts operational efficiency and the ability to measure the real impact of field activities.
With Zoho One, Omnikin moves to a unified platform covering the entire cycle:
A single centralized database
Complete management of lead-generating events
Structured tracking of schools, organizations and partners
Native automation of communications and follow-ups
Clear dashboards on impact and growth
Drastic reduction of third-party tools and indirect costs
Zoho One thus becomes a true strategic lever, serving the mission of expanding Kin-Ball.
Nuagix is a Zoho partner and acts as the project conductor. Its role includes:
Needs analysis and process mapping
Zoho One solution architecture
Module configuration
Data migration and structuring
Team training
Post-deployment support
Nuagix ensures the solution remains aligned with Omnikin's mission, and not the other way around.
Zoho CRM configured (contacts, organizations, events, leads)
Pipelines dedicated to lead-generating events
Zoho Campaigns (communications and follow-ups)
Zoho Forms (registrations, field forms)
Zoho Analytics (strategic dashboards)
Integration of Zoho One modules
Reduction or elimination of third-party tools
Zoho One architecture document
User procedures
User training
Start-up support
| Phase | Description | Owner |
|---|---|---|
| Analysis & scoping | Needs, processes, events | Nuagix |
| Architecture | Zoho One structure | Nuagix |
| Configuration | CRM, Campaigns, Forms, Analytics | Nuagix |
| Testing & validation | Real-world scenarios | Nuagix + Omnikin |
| Training | Omnikin team | Nuagix |
| Go-live | Go-live | Nuagix |
| Follow-up | Adjustments and support | Nuagix |
Complete data centralization
Fewer software tools in use
Better event traceability
Higher post-event conversion rate
Fast adoption by teams
Greater ability to support the Kin-Ball mission
This project is not just a technology implementation.
It is a strategic alignment between Omnikin's mission, the growth of Kin-Ball and the tools used to achieve it.
With Zoho One and Nuagix's guidance, Omnikin gains a robust, scalable and consistent platform, able to sustainably support its drive to promote Kin-Ball among schools and organizations, while strengthening its operational performance.